There is probably not a living soul who has never heard of the Star Wars movies, the trilogy of which the first movie was released in 1977, the year the world changed for most of the Star War fans.
If you can ever say that a series of movies turned into a complete new culture, this Sci Fi trilogy has, and fans all over the world still seem to be actively collecting anything related to this American epic. And when I say anything, I mean that in the most broad sense of the word.
Television series, the video games, books and comics were originally sold to the public to keep the series alive between releases, but have given the trilogy a whole solid base of fans. So solid that meetings were being held and annual conventions where people would come dressed as their favorite Star Wars character, trying to feel, breathe and live the movies.
The Lego Group is one of the companies that understood the huge power of Star Wars merchandise and they came out with their first Lego Star Wars model in 1999 and they have since released many other models and collectors items, including the Lego Star Wars 8088 and the Lego Star Wars 8096, which clearly indicates that this trilogy is still as popular as ever.